Whatnot Marketplace Trends 2026: What You Need to Know
Live commerce is no longer a niche concept—it’s reshaping retail, and Whatnot is leading the way. By 2025, the platform surpassed $6 billion in sales, more than doubling its previous year’s growth. Millions of users now spend hours each day watching live streams, interacting with sellers, and bidding on items. This unique combination of community,…
