‘Paradise Unexplored’ tagline outlived, tourism stakeholders of Northeast demands new approach to tourism brand marketing

With initiatives like International Tourism Mart (ITM) for the Northeast becoming mere tokenism and sporadic incidents in one part of the region creating perception issues for the entire region, there is growing clamour in the Northeast tourism industry against clubbing the entire region as one destination that too under a tagline ‘Paradise Unexplored’ for decades together.